Building a reputation as someone who knows what they’re talking about is crucial if you’re marketing online, especially now that web 2.0 and social networking makes it so easy for your customers to spread the word about you, good or bad.
Someone added me as a friend on Twitter a few days ago. Now, before automatically adding them back, I took a look at their twitter page and what they had written seemed cool. The person seemed to be coherent, social and knew what they were talking about. So then I clicked the link to their blog and that first impression I had of them was immediately swirling in the digital sewer…
